Atria Senior Privilege Card

Atria has come out with a campaign of having senior citizen a privilege card to shop at their mall. Therefore the first attempt of the design has come out on pictorial concept of a senior citizen.

The second attempt of the design is more to graphical. Pictorial concept is not so suit senior citizen..

 And the final design the customer selected is as below:

Apart from the card, there's a bunting that come along to advertise the card in the mall to create the awareness of this privilege card.